The Rise of Equitable Gender Representations in Kenyan Media- Unpacking Gender Dynamics and Shifts in True Love East Africa and The Parents Magazine

Abstract

In contemporary society, the discourse surrounding gender roles and expectations continues to evolve, challenging traditional notions of masculinity and femininity. The objective of this article was to explore the evolving perspectives on gender roles as depicted in contemporary magazine articles, focusing on the portrayal of men and women embracing equity and challenging traditional notions on gender stereotypes. Utilizing Critical Discourse Analysis, the study examines narratives from selected articles in True Love East Africa and The Parents Magazine, highlighting stories of real-life couples and individuals illustrating a significant paradigm shift. Findings reveal significant shifts towards more progressive portrayals, though traditional stereotypes persist. These narratives not only reflect changing societal expectations within marital dynamics but also highlight men's active roles in fostering gender equality and reshaping traditional gender norms. They also illustrate shifting dynamics in women’s perspectives from traditionally ascribed norms, findings that can play significant role in policy formulation.